ABOUT
Dan Barclay - engineering leader and founder, London
NAMEDAN BARCLAY
ROLEENG LEAD
BASEDLON · UK
YRS10+
BIOGRAPHY · DAN BARCLAY

About
Dan Barclay

Dan Barclay is an engineering leader, full-stack product engineer and founder based in London, United Kingdom. He has spent 10+ years building and scaling software for millions of users - across consumer marketplaces, B2B SaaS, mobile apps and AI tooling.

Today, Dan is focused on building two products of his own:

  • Promptly - the CMS powering the next wave of AI development. A B2B SaaS that hands LLM prompts back to the domain experts who write them, used in production by 100+ companies. Built in TypeScript on a typed prompt-fetching SDK.
  • KeepFresh - a Swift-built iOS app working to end food waste for good. Tracks grocery inventory and surfaces expiry alerts before things spoil. 77,000+ downloads, used daily by hundreds of households. The async backend runs on Hono.js on Cloudflare Workers with D1 storage.

His stack of choice runs the gamut: TypeScript, React, Node, Python, Rust, Swift, plus a deep working focus on Large Language Models, the Model Context Protocol (MCP), and the engineering practices needed to ship AI features safely into production.

He has been an active contributor on Stack Overflow since 2018, answering TypeScript, JavaScript and React questions that other engineers have voted into the site's reference material.

Dan is most motivated by hard problems and the people driven to solve them - work where technical vision and product judgement have to align with business outcomes to ship something mission-critical.

STACK OVERFLOW8 YEARS ANSWERING
PEER-REVIEWED · STACK OVERFLOW

SPECIALITIES, SCORED

Dan has answered on Stack Overflow since 2018. Below are his contributions measured by topic.

8,535
REPUTATION
ANSWERS
20
BADGES
2 GOLD · 25 SILVER · 22 BRONZE
typescript7153 answers
javascript6993 answers
reactjs6993 answers
typeorm723 answers
postgresql712 answers
ios263 answers
VIEW FULL PROFILE ON STACK OVERFLOW
PROFILES

Where to find Dan Barclay

Every profile below belongs to the same Dan Barclay - engineering leader, London.

PODCASTS
01 EPISODE

Podcast Appearances

Podcast appearances and live calls. Conversations on engineering leadership, AI, testing and the messy business of shipping software.

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FAQ

Dan Barclay - FAQ

01

Who is Dan Barclay?

Dan Barclay is an engineering leader and founder based in London, UK. He is a full-stack product engineer with 10+ years of experience building and scaling software to millions of users. He is the founder of Promptly, a B2B SaaS CMS for LLM prompts used by 100+ companies, and KeepFresh, an iOS app with 77,000+ downloads that helps households track grocery inventory and reduce food waste.

02

Where is Dan Barclay based?

Dan Barclay is based in London, United Kingdom.

03

What does Dan Barclay work on?

Dan Barclay is focused on building two products: Promptly (promptlycms.com), the CMS powering the next wave of AI development - used in production by 100+ companies to author, version and ship LLM prompts without a code deploy - and KeepFresh (keepfre.sh), an iOS app working to end food waste for good, with 77,000+ downloads. His technical work spans TypeScript, React, Node, Python, Rust, Swift, and AI tooling including LLMs and the Model Context Protocol.

04

Is Dan Barclay active on Stack Overflow?

Yes. Dan Barclay has contributed on Stack Overflow since 2018 at stackoverflow.com/users/9961739/dan-barclay. His highest-scoring answers are in TypeScript, JavaScript and React, including a widely referenced answer on the "'React' refers to a UMD global, but the current file is a module" TypeScript error. His Stack Overflow tag scores are a community-voted record of his specialities.

05

Is Dan Barclay the same person as the BMO Capital Markets executive?

No. This Dan Barclay is a software engineer and founder based in London, UK. He is unrelated to Dan Barclay, the retired CEO of BMO Capital Markets in Toronto, Canada. They share a name and nothing else.

06

How can I contact Dan Barclay?

Email barclaysd@me.com, or reach out via GitHub (@barclayd), X (@danielbarclay), or LinkedIn (/in/barclayd). Response window is typically 24–72 hours.

07

What is Promptly?

Promptly is a B2B SaaS CMS founded by Dan Barclay that lets non-engineers - product managers, domain experts, marketers - author, version and ship the LLM prompts that power production AI features, without going through a code deploy. It is used in production by 100+ companies. Learn more at promptlycms.com.

08

What is KeepFresh?

KeepFresh is an iOS app built by Dan Barclay that helps households end food waste by tracking grocery inventory and surfacing expiry alerts. It has 77,000+ downloads and is used daily by hundreds of households. The backend runs on Hono.js on Cloudflare Workers with D1 storage. Learn more at keepfre.sh.